Merchant’s Style Guide: A Guide to the Form and Style for Technical Writing
Technical communication needs to be effective for both internal communications and crucial external communications (for example, business partners and customers). Readers need to quickly navigate corporate documents to find the information they need and, once found, to easily understand what they read. This is especially true for international readers. Thus, the writing must be clear and consistent. Use the style guide below for all writing assignments for my technical writing classes. Updated: 5 February 2020. Changelog: updated Section 8 (front matter instructions).
Style guides also help an organization establish and protect a consistent brand identity.
Identity Standards Manual for Ubiquitous Corporation
Ubiquitous takes pride in the diversity, independence, initiative, and entrepreneurial spirit of the Ubiquitous community. However, documents promoting Ubiquitous have the greatest impact when they have a consistent feel and look.
This identity standards manual establishes the official standards for Ubiquitous Corporation’s visual identity. It is designed to help employees and stakeholders to promote Ubiquitous consistently and accurately throughout every point of contact with our readers. Inside, you will find guidelines for the proper use of the Ubiquitous logo and other symbols as well as acceptable color use and approved typefaces.
Adherence to these standards reflect our credibility and strengthens our brand, enhancing our recognition. Updated: 23 March 2019.
Important colors
| Color | RGB Code | Example | Main Use |
| Ubiquitous Red (official) | RGB 128, 2, 3 | Titles | |
| Blue Accent 1 | RGB 31, 73, 125 | Level-1 Headings | |
| Light Gray | RGB 191,191,191 | Table Row Headings & Column Headings Background |
RGB: Red Green Blue color model (additive color model)
