Merchant’s Style Guide: A Guide to the Form and Style for Technical Writing
Technical communication needs to be effective for both internal communications and crucial external communications (for example, business partners and customers). Readers need to quickly navigate corporate documents to find the information they need and, once found, to easily understand what they read. This is especially true for international readers. Thus, the writing must be clear and consistent. Use the style guide below for all writing assignments for my technical writing classes. Updated: 16 January 2019.
Style guides also help an organization establish and protect a consistent brand identity.
Identity Standards Manual for Ubiquitous Corporation
Identity Standard Manual for Ubiquitous Corporation (PDF, 1.5 MB). Updated: December 11, 2018.
Ubiquitous takes pride in the diversity, independence, initiative, and entrepreneurial spirit of the Ubiquitous community. However, documents promoting Ubiquitous have the greatest impact when they have a consistent feel and look.
This identity standards manual establishes the official standards for Ubiquitous Corporation’s visual identity. It is designed to help employees and stakeholders to promote Ubiquitous consistently and accurately throughout every point of contact with our readers. Inside, you will find guidelines for the proper use of the Ubiquitous logo and other symbols as well as acceptable color use and approved typefaces.
Adherence to these standards reflect our credibility and strengthens our brand, enhancing our recognition.
Approved Colors:
Color Name | RGB[1] Code |
Ubiquitous Red (official) | 128,2,3 |
Red | 255,0,0 |
Tan | 244, 222,198 |
Nectarine | 237,142,78 |
Lemon | 247,225,90 |
Yellow | 255,255,0 |
Apple Green | 141,182,0 |
Lime | 67,202,0 |
Green | 0,139,22 |
Teal | 0,117,139 |
Ubiquitous Light Blue (official) | 137,201,254 |
Ubiquitous Blue (official) | 3,105,188 |
Blue Accent 1[2] | 31,73,125 |
Purple | 92,0,139 |
Magenta | 139,0,116 |
White | 255,255,255 |
Light Gray | 191,191,191 |
Black | 0,0,0 |
[1] Red Green Blue color model (additive color model)
[2] Blue Accent 1 is from Microsoft® Office 365’s™ color theme palette. Other versions of Word have different RGB values for Blue Accent 1, so make sure you are using the correct RGB or HEX code.
