The Official Guide to the Form and Style of Ubiquitous Corporation Documents
Ubiquitous Corporation Style Guide 2018 (PDF, 2.53 Mb). Updated: September 16, 2018.
Corporate communication needs to be effective for both internal and for crucial external communications (business partners and customers). Readers need to quickly navigate corporate documents to find the information they need and, once found, to easily understand what they read. This is especially true for international readers. This can only be done if the writing is consistent and clear. Since standard style guides give options for many elements and do not cover every situation, an organization style guide lists the decisions the organization has made for professional consistency and aesthetic appeal.
“If you can’t explain it simply, you don’t understand it well enough.” –Albert Einstein
The Ubiquitous Corporation Style Guide contains strict standards designed to show a consistent and clear image of the Corporation and to help you produce consistent and effective communication materials.
Writers, editors, and developers can use this document as a guide to writing style, usage, and Ubiquitous product terminology. Writers and editors should review this guide so that they become familiar with the range of issues involved in creating high-quality, readable, and consistent documentation. Ubiquitous developers and third-party developers should follow this guide when writing any text that users see, as well as when writing documentation for their users.
In this Guide, style refers to recommended or accepted in-house usage, not to literary style. This style guide takes precedence over other sources or external examples.
Ubiquitous Corporation Approved Colors
The following colors are approved for use in official Ubiquitous Corporation documents. Any deviation must be pre-approved by the Marketing and Public Relations Division.
See the discussions in the Ubiquitous Corporation Style Guide for approved colors for level headings, table headers, and logo sub-brand text.
| Color Sample | Color Name | HEX Code | RGB Code |
| Ubiquitous Red (official) | #800203 | 128,2,3 | |
| Tech0F[1] Red (official) | #E31B23 | 227,27,35 | |
| Tan | #F4DEC6 | 244, 222,198 | |
| Nectarine | #ED8E4E | 237,142,78 | |
| Lemon | F7E15A | 247,225,90 | |
| Yellow | #FFFF00 | 255,255,0 | |
| Apple Green | #DFFF00 | 141,182,0 | |
| Green | #008B16 | 0,139,22 | |
| Lime | #43CA00 | 67,202,0 | |
| Teal | #00758B | 0,117,139 | |
| Ubiquitous Light Blue (official) | #89C9FE | 137,201,254 | |
| Ubiquitous Blue (official) | #0369BC | 3,105,188 | |
| Tech Blue (official) | #002F8B | 0,47,139 | |
| Purple | #5C008B | 92,0,139 | |
| Magenta | #8B0074 | 139,0,116 | |
| White | #FFFFFF | 255,255,255 | |
| Light Cool Gray | #D9D9D9 | 217,217,217 | |
| Cool Gray | #A1A6A5 | 161,166,165 | |
| Black | #000000 | 0,0,0 |
[1] Tech refers to Louisiana Tech University.
